Rappi automates marketing workflows on SAPTIVA AI, live in Mexico today. Nobody mandated this. No auditor set a deadline. The business wanted it to work.
Marketing runs on customer data, and Rappi’s customers are in nine countries under nine privacy regimes. They chose the layer before the border problem arrived.
The Creative Brain: agent-run marketing per microzone, built, operated, routed and metered in SAPTIVA Studio.